digital marketing specialist

As a Digital Marketing Specialist, you’ll shape SmartFP’s online presence and performance. From running paid campaigns to improving SEO and email engagement, you’ll build awareness, generate qualified leads, and support customer onboarding in sync with sales and advisory teams.

· Develop, execute, and optimize paid campaigns on Google Ads, Meta, LinkedIn, and more.

· Monitor campaign performance (CPC, CPL, ROI) and tweak strategies for improvement.

· Create and schedule content across social media and email marketing tools (Mailchimp, Zoho).

· Manage SEO strategies including on-page, technical, and local SEO.

· Collaborate with Sales & Advisory teams to align messaging and drive qualified traffic.

· Maintain and update company website (via GoDaddy/WordPress).

· Report KPIs weekly using Google Analytics, CRM dashboards, and internal trackers.

· Graduate/Postgraduate in Mass Media or Digital Marketing.

· 2–4 years of digital marketing experience in a performance-oriented role.

· Certification in Google Ads, Meta Ads, or HubSpot (preferred).

· Results-driven, analytical mindset with a creative edge.

· Strong understanding of paid performance marketing and organic growth.

· Hands-on experience with ad platforms, Google Analytics, CRM tools, and SEO tools.

· Knowledge of finance/insurance industry messaging is a bonus.

· Strong verbal and written communication (English, Hindi, Marathi preferred).

· Positive attitude, empathy, and ability to multitask under pressure (no-pressure as such).

· Annual CTC: ₹3.0–6.0 LPA (based on experience and certifications).

· Quarterly performance bonus based on lead generation and conversion metrics.

· Bonuses tracked by campaign performance.

· Annual awards and annual performance appraisals.

· Rapid promotions as per performance.

· Skill enhancement opportunities via SmartFP’s development programs.

· Incubation support for start-up ideas.

· 6-day work week.

· Working hours: 9:00 AM – 6:00 PM (login before 9:10 AM mandatory).

· Holidays: As per bank holidays.

· Formal dress code; strong emphasis on punctuality and professionalism.

· Sponsored monthly themed celebrations.

Digital Marketing Specialist → Senior Marketing Specialist → Marketing Manager → Head (Marketing)